The newsletter to make you a dangerously creative storyteller.

Every week, one idea to help Christian founders and creatives tell smarter stories and use tools like AI and good old-fashioned email to get them read. Join 600+ readers.

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READ A PAST EDITION

Read a few past editions.

A few recent issues. Read one and see what you can use in your own work.

PAST EDITION / STORYTELLING The place that made my imagination annoyingly awake Disney, industrial-grade chafing, and a question worth asking before your next campaign: what should people feel? Read the issue → PAST EDITION / AI + CRAFT Your AI editor is curating what you believe. When the editing gets smoother and the work sounds less like you. A closer look at what you let the machine change. Read the issue → PAST EDITION / STORYTELLING I can read your mind in five sentences. Look closely at how an opening makes someone feel understood. Then take another look at your own. Read the issue →

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Hey, it’s Payton.

I’m Director of Messaging at Faith Driven Entrepreneur and Solving the World’s Greatest Problems. My work includes millions of email sends each month.

I follow good creative work wherever it turns up: Middle-earth, an animated film, a product launch, an ad I wish I’d written. Then I look for something we can try ourselves. That’s what I share here.

Payton Minzenmayer

THE LAB NOTES / THE EXAMPLE LIBRARY

Find an idea for what you’re working on.

Real examples, the creative choices behind them, and something to try in your own work. Browse a few. Subscribers get the full library.

Browse Lab Notes

WHAT HOLDS THE LAB TOGETHER

Good creative work puts energy into another person and gives that energy somewhere to go.

Everything here gets tested against three filters:

01 Faith changes how we make, not just what we say.

02 AI can help with the work. Responsibility stays human.

03 Specific beats impressive. The detail only you notice is usually the part people remember.

Bring a fresh idea to your next project.

Let’s see what you make with it.

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