A little fuel for your next good idea.
Tell better stories.
Make work people remember.
A free newsletter about storytelling and creativity for Christian founders, marketers, and creative leaders.
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Hey, it’s Payton.
I’m Director of Messaging at Faith Driven Entrepreneur and Solving the World’s Greatest Problems. My work includes millions of email sends each month.
I follow good creative work wherever it turns up: Middle-earth, an animated film, a product launch, an ad I wish I’d written. Then I look for something we can try ourselves. That’s what I share here.
Payton Minzenmayer
THE LAB NOTES / THE EXAMPLE LIBRARY
Find an idea for what you’re working on.
Real examples, the creative choices behind them, and something to try in your own work. Browse a few. Subscribers get the full library.
Good creative work puts energy into another person and gives that energy somewhere to go.
Everything here gets tested against three filters:
01 Faith changes how we make, not just what we say.
02 AI can help with the work. Responsibility stays human.
03 Specific beats impressive. The detail only you notice is usually the part people remember.
Bring a fresh idea to your next project.
Let’s see what you make with it.
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