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3 proven ways to fix sucky marketing
Open your website right now. Read your homepage headline out loud.Does it sound like everyone else? Rewrite it as the opposite.Is it all digital? Add…
Nov 13 • 
Payton Minzenmayer
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Tolkien vs. Disney: Who Got It Right?
Aug 14 • Payton Minzenmayer
What 5 insane ads taught me about great marketing
Aug 10 • Payton Minzenmayer
Budweiser. Jaguar. Cracker Barrel. What they forgot.
Sep 18 • Payton Minzenmayer
How to Reverse Engineer One Creator's Content System This Week
I’m going to show you exactly how to pick one creator, map their content system, and adapt it to your voice and mission.
Nov 8 • 
Payton Minzenmayer
Writing well and avoiding fuzz is hard work.
The classic advice to un clutter your writing
Oct 18 • 
Payton Minzenmayer
Why some brands make it and yours likely wont.
How to deal with those little ladders in your head
Oct 7 • 
Payton Minzenmayer
Your failure as a writer is like spoiled milk in the fridge.
The longer it sits, the worse it gets.
Sep 27 • 
Payton Minzenmayer
Budweiser. Jaguar. Cracker Barrel. What they forgot.
If you want to grow, cut something first.
Sep 18 • 
Payton Minzenmayer
What would you do if your boss let you go tomorrow?
A story of an entrepreneur who turned being fired into faith.
Sep 12
Why stories taste better baked with 4 and 20 blackbirds
PLUS: the kooky things I found on the internet this week.
Sep 8 • 
Payton Minzenmayer
Christian Story Lab
Christian Story Lab
The leading Christian newsletter for story and strategy—helping leaders master marketing and storytelling in a way that honors both people and God.
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