How to Reverse Engineer One Creator's Content System This Week
I’m going to show you exactly how to pick one creator, map their content system, and adapt it to your voice and mission.
Hey there!
You don’t need to invent a content system from scratch—you need to steal one that already works.
Most Christian creators waste months trying to figure out what to post, when to post, and how to stay consistent. They sit at the blank screen. They second-guess every word. They compare their three followers to someone else’s three thousand and feel like quitting.
Meanwhile, someone in your niche is already winning. They’ve cracked the code. They post consistently, their audience engages, and their content drives real results: new clients, speaking gigs, product launches, kingdom impact.
The difference from them to you is they have a system.
You do not.
So today, I’m going to show you exactly how to pick one creator, map their content system, and adapt it to your voice and mission.
Let’s break it down.
Step 1: Pick one creator who’s already winning in your niche.
Don’t overthink this. You already know who they are.
They’re the person whose posts make you think, “I wish I could write like that.” The one who shows up consistently, gets comments, and somehow makes it look easy. Maybe they’re a faith-based entrepreneur, a ministry leader, or a Christian content creator who’s 1-2 steps ahead of you.
Here’s what to look for:
Their audience matches yours. If you want to reach Christian entrepreneurs, find someone reaching Christian entrepreneurs.
They post regularly and people engage. Look for comments, shares, saves, not just vanity metrics.
They’re still building. Don’t pick the biggest name with a million followers. Pick someone who’s actively growing and figuring it out.
Once you’ve picked them, follow them on their primary platform. It could be LinkedIn, Instagram, email, YouTube, wherever they’re most active.
Then commit to studying them for 7 days.
Step 2: Map their content system over one week.
This is where most people stop. They follow someone, scroll past their posts, and never actually study the pattern.
You’re going to do the opposite.
For the next 7 days, track these 5 things every time they post:
What did they post? (the topic or theme)
What format? (story, how-to, list, case study, encouragement)
What’s the core message? (one sentence summary)
How does their audience respond? (engagement in the comments)
What CTA do they use? (do they ask a question, invite a conversation, link to something?)
Write it down. Screenshot their best posts. Save them in a folder.
By day 7, you’ll start to see the pattern. Maybe they post personal stories on Monday, tactical how-to’s on Wednesday, and encouragement on Friday. Maybe they always open with a question. Maybe they rotate between 2-3 content pillars.
That’s the system.
Step 3: Decode why their system works.
Now you’re going to reverse engineer the psychology behind their content.
What makes their posts easy to consume? Look at the structure—short paragraphs, punchy sentences, white space. Notice how they break up text so you never hit a wall of words.
Identify the emotional hook. Do they lead with pain (”Here’s the mistake I made”), hope (”Here’s what’s possible”), curiosity (”You won’t believe what happened”), or challenge (”Most people get this wrong”)?
Notice their voice. Are they a coach pushing you forward? A mentor walking beside you? A fellow struggler admitting they’re figuring it out too?
And here’s the most important part, spot the mission thread. How do they tie every post back to their bigger purpose? Every great creator has a North Star, and they point to it constantly.
Write one sentence summarizing their system. For example: “They post daily vulnerability + one actionable step, always pointing back to faith-driven entrepreneurship.”
That sentence is your blueprint.
Step 4: Adapt their system to your voice and mission this week.
Here’s where most people freeze. They think, “If I use their structure, I’m just copying them.”
No. You’re not copying—you’re learning from what works and making it your own.
Pick 2-3 content types from their system that fit your strengths. If they tell great stories and you love stories, start there. If they break down tactical steps and you’re wired for teaching, lean into that.
Set a posting schedule based on what you observed. If they post 3x/week, start with 2x/week. If they post daily, start with 3x/week. Don’t try to match their pace right away.
The goal is to just start moving.
Then write your first 3 posts using their structure but your stories, your lessons, your mission.
Keep their framework: hook + lesson + CTA. But make the message 100% yours. Your ministry journey. Your business wins and losses. Your faith convictions. Your voice.
And post them this week. Don’t wait for perfect. Just start.
So here’s your challenge: Pick one creator today. Study them for 7 days. Map their system. Decode why it works. Then adapt it and post your first 3 pieces this week.
Stop waiting for inspiration. Start reverse engineering what already works.
Write on 🤙
Payton



