Archive - Christian Story Lab

July 2025

How a road‐trip vlog raised +$11M and what creators can learn from it

AND why the mechanics of this series can matter to faith-driven creators.

Jul 25 •

Payton Minzenmayer

The ONLY 5 lines you need to tell any story

400M subscribers won't save a bad product. But this will.

Jul 15 •

Payton Minzenmayer

A writing framework that decodes human behavior to convert readers.

PLUS: 10 storytelling tips from 10 years at Disney.

Jul 8 •

Payton Minzenmayer

Feedback Friday

Hey, it’s Payton 🇺🇸

Jul 3 •

Payton Minzenmayer

June 2025

The difference between attention vs. consideration!

PLUS: 21 resources to bring out the storyteller in you

Jun 30 •

Payton Minzenmayer

How busy Christians write more with the ✨platinum window✨ method

PLUS: a writing hack you can do on the Notes app

Jun 25 •

Payton Minzenmayer

Stop posting your most valuable content on social media & do this instead

yes, this goes against all conventional "wisdom".

Jun 24 •

Payton Minzenmayer

i don't feel like writing this

And if you read it, there is a chance it might help you.

Jun 20 •

Payton Minzenmayer

May 2025

The lie of hustle culture and how it can hurt you in ways you don't realize.

I’m pretty sure Alex Hormozi would roll his eyes at it.

May 30 •

Payton Minzenmayer

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