Why Join Christian Story Lab?

Most Christian creators are stuck writing content that feels safe, stiff, and ignored.

You're called to more than copy-paste Bible verses and vague inspiration. You’re trying to grow something that matters, but your words/style/methods aren’t doing their job.

That’s where this newsletter comes in.

Christian Story Lab helps you write words that move people and build something that lasts.

It’s a weekly dose of strategy & story for Christians who want to:

✅ Send emails that get opened, read, and replied to
✅ Build platforms without becoming a brand zombie
✅ Tell stories that convert and convict
✅ Care more about Jesus than the algorithm

If you're serious about Jesus and your message, you're in the right place.

Who are you?

I’m Payton.

Faith Driven Marketer. Ghostwriter. Husband. Dad.

I help Christians who create content stop spinning their wheels and start writing with power, clarity, and confidence.

Here’s how:

🎯 Faith Driven – I run email strategy across 6 global brands, helping entrepreneurs, investors, and pastors grow real influence without selling their soul.

🧪 Christian Story Lab – This newsletter. My “lab notes” on what works, what doesn’t, and what it takes to build trust, not just traffic.

👻 Very Good Ghost – My agency for Christian founders who want to say the right thing—clearly, powerfully, consistently.

I’ve ghostwritten bestsellers, built multi-brand email systems, and helped Christian leaders grow newsletters from zero to thousands without clickbait or sleazy marketing.

I hold a Master of Divinity.

I’ve been a full-time pastor, and I still preach most Sundays.

My wife Darian and I have two boys, Arlo and Hollis, and a life full of beach days, board games, and kingdom work.

Why should I care?

Because good content isn’t good enough.

If you believe the gospel is true, your writing should carry that same weight. Let’s build something that matters—one story, one email, one soul at a time.

Subscribe and let’s get to work.